Digital advertising is not any more for big retailers only! Even small businesses are now embracing these innovative and effective advertising opportunities. However, when looking to invest in a digital display for the first time, there is one question that inevitably arises: should your company buy LED, or neon signs? Which one is better? And what is the difference between those two, anyway?Both LED and neon signs come with their own set of advantages and disadvantages concerning important factors like their price, installation and maintenance, as well as some other factors that may not immediately come to mind, but are nonetheless frequently of the essence for some types of buyers. These include things like space usage, brightness, or the possibility of animation.If you are looking to save money, LED signs are going to cost you about ten percent less than their neon counterparts. This may not sound like much, but when you calculate in the cost of the maintenance and operation, it adds up.Since LED signs tend to be thinner and lighter than the neon ones, they are easier to ship and install, and they do not take as much space as the neon signs do. Once they are up, there is almost no maintenance required. They are easier to clean than the neon signs, but the advantages of LED signs go even further.
LED signs use very little electricity - up to ten percent less than neon signs - which also makes them a more environmentally friendly choice. Furthermore, with LED signs, there is no danger of breaking the tube and releasing the toxic fumes, neither do they ever become hot. Unlike neon signs, they are not susceptible to flickering and running out.But, what about the display itself? Again, there are clear advantages on the part of LED signs. Have you noticed that neon signs can seem blurred when looking from a distance? There is no such effect with LED signs: they look bright and clear even when read from afar. Glaring sunlight presents no challenge either: the display is going to be as readable as ever.Finally, if you decide on LED signs, you are not going to be limited in your color choices. Since they consist of many separate little lights, these signs are also ideal for animations. While it is true that the neon signs are still the most widely used form of display advertising, LED is the wave of the future!
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