5 Ways to Succeed With Facebook Ads

You know that feeling right after you've designed that great ad for your business, posted it on Facebook, and are certain it's the solution to all your revenue needs? You know what comes next... nothing. That's right, because most advertisers on Facebook are simply throwing their money away with ads that will never be seen or acted upon by their intended audience. Here are 5 tips to help you and your business overcome this all-too-common problem.1. Mobile-Only AdsSomewhere around three quarters of all Facebook users access Facebook on phones, tablets, and other mobile devices. When you create a Facebook ad, you are given the chance to decide where the ad will run - news feeds, side, or mobile. One strategy that many advertisers are using is to split their targeting between their mobile campaign and desktop campaign rather than creating a separate campaign for each. Just make sure you have a mobile landing page in place if you run mobile ads.2. Ads for your mobile appIf you have a mobile app for your business, Facebook allows you to track the downloads of your app downloads, which can be a great way to create your own community, because you now have direct access to those users. For a startup developer or business in growth mode, there is clearly tons of potential here. Just don;t abuse it.3. RetargetingFew people know the term, but nearly all of us have encountered ads following us around the web (or around Facebook). Let's say you are on a site that sells shoes, whether you make a purchase or not, it's highly likely that you will see ads for the shoes you were looking at all around the edges of the internet as you browse elsewhere.


Well, Facebook allows you to retarget your ads using their custom audiences tool. You simply need to embed a code (which they provide) in your website, and start building the list of visitors to whom you want to market or encourage a return visit to your site.4. Experiment with page postsOne of the ways you can advertise on Facebook is by promoting posts on your fan page. It's always important to promote organic page posts that have had a high degree of engagement and sharing among Facebook users. This will instantly add social context to your target audience and provide the highest ROI. And, more importantly, it will encourage Facebook to show more of your posts to organic traffic going forward.5. Rotate your creative designChanging up the creative components of your ads has long been a practice in advertising. And, when you advertise on Facebook, it's no different. Users see your ads multiple times, and to avoid them becoming blind to your content, it's wise to change an element of two so they keep looking.

How To Promote A Business With Promotional T-Shirts

Promotional gifts offer an effective and cheap form of advertising, compared with other types of advertising. They offer a great way of positively changing the perspective of audience's to the company brand. Nowadays, it is not uncommon to find many companies using customized t-shirts to promote different products and/or services. However, this trend began more than a decade ago when major brands discovered the effectiveness of their marketing campaigns when they implemented this marketing method. Some of the t-shirts were offered for free to buyers who purchased their products in bulk.Uses of promotional t-shirtsCompanies are increasingly using custom t-shirts to promote their brand. They realize people have no problem receiving free stuff. Therefore, they use these free customized accessories to achieve their sales goals. Attractive messages and/or images are often printed on the t-shirts to entice people to wear them more often. Promotional t-shirts can be used for various activities and events, including charity events, sports activities, or class reunions.Promotional t-shirts also come handy during exhibitions, launching a new product or promotional events. Regardless of the reason, printed t-shirts offer ideal clothing because they are absolutely eye-catching, simple to design and easy to wear. They offer durable and effective promotional clothing, making them different from any other cheap t-shirt.A professional image


Even if you are interested in a t-shirt for a stag weekend or a sports day, it is important to have professionalism, style and comfort in mind. There is an unlimited scope and colors to choose from, but always make sure to select wording and images that create a good impression of your promotional event.Printing the front and back of the t-shirt allows the viewer to get all-important information they may need. Rich purple and pink print colors are ideal with white t-shirts, giving them an outstanding readability. A professionally designed promotional t-shirt can go a long way in creating a massive public awareness for the business of the new product/brand or promote an existing product/brand to a new audience.Benefits of custom t-shirtsThere are many benefits associated with custom t-shirts. They can be seen by many people depending on how many people get to wear them, how far they get and/or how often they are seen. As a result, many of the companies offer free promotional t-shirts to their employees, customers and/or suppliers to help them spread the word. Custom t-shirts offer an advertising platform that is not time-bound. Therefore, people can wear this type of clothing indefinitely and have the company's message spread effectively. Furthermore, some of the custom t-shirts can be purchased for low prices and instantly become popular best sellers in leading clothing stores.

Turn a Company Presentation Folder Into a Business Advertising Medium

Company presentation folders have attained a place among the marketing tool kit of business enterprises. While marketing has become a fairly critical task in the highly competitive corporate world, more and more companies are eager to invest in soft marketing tools like presentation folders. Tactfully designed professional file folders and pocket folders not only make a good impression, but also reinforce a brand name every time someone looks at them.All business enterprises, at one stage or another, adopt a head-on marketing approach whereby dispersing their marketing material robustly. Most new businesses strive to gain decent clients for their baby venture by spreading the word among their potential clients. This is best done by enclosing material like brochures, CDs and business cards in well designed pocket folders and sending the folders to desired destinations.Critical aspect of designing presentation folders for organizations is to generate a balance between beauty and functionality. You have to make your professional file folders attractive and eye-catching as well as business-like. In short, your document folders neither have to be too flashy nor dull and boring. Fortunately, you can search for countless presentation folder templates online before getting started with your own folder printing. You can also have a look at the presentation folders of some of the world's top rated business organizations and seek inspiration.For any business marketing campaign, careful estimation of the target audience is indispensable. Depending upon the nature of your products and services, you have to evaluate whether you mean to target general audience or the corporate elites. For lower management or general public, you need attractive and impressive folders while for your corporate clients; you need more professional file folders. In both cases, you have to conduct a careful market research and see the current trends. If you have a diversified audience, you can choose the middle line and print professionally sleek, fine looking folders. Another way to deal with your diversified audience is to print purely professional pocket folders and add folder inserts in them. You can specifically design folder inserts for your general clients and avoid them while corresponding to the corporate ones.


Themes and colors of the folders should correspond to the nature of your business as well as your corporate identity. For instance, if you own a law firm, presentation folders for your office might feature a legal hammer or a balance denoting justice. Similarly, if you own a news channel, your company presentation folders might feature a globe or a world map to denote the richness of your network. A telecommunication firm might show joined hands to give an impression of connectivity and so on.Once the theme is finalized, you must make a layout of all the text and images you want to feature on your document folders. This will help you estimate the space for text and images so that you can add or omit something accordingly. It will also help you to decide the type and size of font and select the text to be highlighted. You can separate some tag-lines out of the main text and place them in prominent positions on your folders as per your layout. Here you also need to decide whether you need document folders with pockets or without them. Pocket folders, generally, are more practical and allow more printing space.Choice of an appropriate software for presentation folder printing is very important. You must compare the features of different software available in the market and select the one that meets your requirements precisely. You can seek the services of reputed printing companies online. Many professional companies can guide you on what is most appropriate for your template. You can search printing companies online and see which software is most commonly used and why.Like all other marketing materials, people are eager to experiment with several distinct designs and forms of file folders. File folders now come in different die cut shapes and folding options. Document folders with pockets can undergo more variations. Unlike traditional single pocket folders, double and triple pocket folders are being printed. Engraving and embossing techniques are also used to further beautify the folders. The better your end product looks like, the more you are going to benefit in the longer run.

5 Legal and Ethical Considerations for Health Care Marketing

The way that health care marketing promotes its products has had to evolve over the last few years. Many changes in how people obtain information and who has access to health care have created new considerations. A smart business will be mindful of the updates as they craft their marketing platform. The industry has always been highly regarded for an unparalleled level of ethics. This new age puts that image to the test, with Internet freedom, new ethnic groups, and consumer freedom.1. Becoming multiculturalAs the size of different ethnic groups across the United States grows, it means more groups are insured and receiving services and medication, and a wider range of ethnic physicians are helping them. Work to understand how to speak to different groups in marketing language. Successful companies will evaluate if their current health care marketing strategies reach multicultural patients, and if the message contained within resonates with them.2. Anti kickback laws and Stark lawsStrict laws protect consumer abuse by not allowing doctors to refer products or services to patients if they receive kickbacks for them. Doctor pampering and support was the name of the game years ago, but with today's growing number of physicians assistants, nurse practitioners, and regulatory groups doing much of the treatment plans and purchasing for offices, it gets more difficult to approach company promotion that way. Unfortunately, some groups may still feel a desire to give special thanks to those that support them.3. Consumer freedomWith the age of the Internet came the age of the independent medical product consumer. With access to products, treatments, and services across the world, the consumer can go directly to companies for their needs, and completely bypass any medical professional. While gaining patient attention is a good way to increase awareness about a particular product, care should be taken to help people fully understand the product and its intended use and side effects, in order to keep from harming or taking advantage of them.


4. Unproven research on webWith a good deal of false information on the web, health care marketing professionals need to do their due diligence on their content before it is released through advertisements, emails, and social media. It order to not misspeak to customers or promote incorrect information, groups should have solid support for all claims and promotions within their content. Unscrupulous groups will take advantage of this situations, as the modern day snake oil salesmen. It takes extra care by those that are truly attempting to promote healthy products.5. Sharing and gathering patient lists For many marketing channels, there is not much use for your message without a list to send it to. Often, those lists are shared amongst related or partnered organizations. The problem is that for the health care industry, patient information is protected by law. Even when that information is gathered through a company's website and not through a doctor, if it was gotten under the premise of health care questions, companies should be very careful about how they use that information. Spy ware is another information gathering technique that is highly questionable, but could be used by some less scrupulous health care marketing groups.

Signs on Your Lawn - How They Help in Business Promotion

Election campaigns have long used lawn signs as part of the advertising and vote garnering medium. But even without an election at hand, lawn and yard signs can be used effectively as a means of advertising and marketing. A sign that is placed outside your store can significantly help attract the attention of would-be customers walking or driving past your store, and can steadily increase footfalls at your store. Lawn signs are an effective means of visual communication, and when used in the right manner can turn out to be a boon for any business.Communicating with the Right Audience
Advertising is all about communicating your brand's ethos in the right way to the right clientele. You can do it through various means - newspaper ads, flyers, magazine ads, or an ad placed in the radio or on a television channel. With all these traditional forms of advertising you would need to spend a huge amount of money. Also, a text ad placed in some forgotten paper or skipped over page can never compete with the power of a visual ad placed right outside your store entrance.This form of advertisement is especially beneficial for businesses and stores that frequently have products or services on sale/discount. For instance, an electronic/digital goods store with frequent discount offers.Saving Everyone Time
The human brain processes visual information faster than textual information. This is precisely why a small graphical representation of who you are as a business in the form of a lawn sign placed strategically in the line of sight of oncoming traffic can help attract new customers.


Small businesses located in high footfall areas particularly should use this type of sharp and bright advertising so they can make it clear to all those people walking by exactly what type of business they are so they can remove any ambiguity. This way, the business knows that anyone who enters knows what type of business they are and that anyone who is not interested in what they do or sell will not bother.Visual Clarity
Having a lawn sign beats expensive advertisements in print because it is a much more durable form of advertisement. Plus, it caters to that section of the clientele who walk out of their door not exactly knowing what they want to buy but who are tempted by the look of a slightly whimsical, funny, and creative sign that tells them that this is the store where they will find all that their hearts desire.There is an important reason why even the best political leaders still open the door to lawn signs for creating brand recall even in this day of technology. This is because a lawn sign is something that registers in your mind for a long time. In addition, for people who live in the area, a lawn sign is easy to remember and has the potential to be very effective in creating high recall value that translates into higher sales.

Small Business Advertising: Capturing Leads and Following Up

One of the biggest mistakes I come across with small businesses, is the fact that they don't know who their prospects or customers are. But even worse, they don't know how to get a hold of their prospector customers when they want to communicate with them. Not collecting prospect or customer contact information is one of the biggest mistakes local advertisers make.Why is it import to collect customer contact information? Well the fact is that most people who visit your website or come into your store are just browsing. Unless you capture their email address or some other contact information to follow up with them, you have no control over how or when they will engage with your business next. However, if you have a mechanism to collect their email address when they visit your website for the first time, then you have far more control over the entire marketing and sales process to come.Capturing an email address can be as simple as providing an opt-in box for someone to join a newsletter. More effective yet, is to provide some incentive for them to join your email list, like a free white paper or video or even a discount coupon toward their first purchase. Providing an opt-in form in a prominent location, or even via a pop-up on your website (tastefully done, of course), can be highly successful in getting that casual website visitor to become a devoted follower and client.But collecting the contact information is only the first part of the equation. It's what you do with their information after you have it which matters. That is to say you need to make sure that you are actually communicating with them once they provided you with their contact information.


One of the best ways to do this is through an email autoresponder. There are plenty of major email marketing companies who offer autoresponder services, enabling you to automate a series of follow-up emails to anyone who provides you with their contact information. The most effective way to use an autoresponder is through a series of informative, value-based messages, which help educate your prospect about your product or service... and how you can change or enhance their life or their business.A follow-up email series is best used as a relationship building tool. Once you've established a relationship and have the respect and trust of your prospect, then you can start incorporating the idea of "buying your stuff." Like so many other scenarios where the Pareto principle comes into play (that's the 80/20 rule), it's best to provide 80% value and 20% selling.Remember, one of the most valuable things that you can do to enhance your business is to remind and educate prospects about you and your business. If you have captured your potential client's email addresses, phone number, and/or physical address, you now have the ability to follow up with them over time. Don't make the mistake of not capturing leads or not following up.

Small Business Guide to Maximizing Dollars Thru Digital Advertising

Regardless whether you're selling software, shoes or a business, marketing your products to your target market is crucial to your business. And though TVC and billboards are still very much common, advertising is significantly shifting toward digital.According to experts, small business owners should ride the trend if they want to survive much longer. But given their limited budget, SME owners should be wary in picking which digital medium to use in order to maximize their ad budget. Here are some of the digital channels that we recommend to small businesses.Social MediaFacebook, Twitter, Google+ and LinkedIn are some of the most popular Social Media platforms. Creating a business page account on these is fast and easy. Posting and interacting with your audience is simple, too. However, it takes time to grow your audience, but once you get a knack of it, it will be very rewarding. You can also use their paid ads services to acquire fans in less time. In Facebook, for example, you can choose between Sponsored Stories, Page Post Ads, Like Ads, Promoted Posts and Facebook Offers to gain engagement and likes on your Facebook Page.EmailEmail is among the first tools that marketers use to promote their products and services. But up to now it is still among the marketers' most considerable tools online. Why? Because email basically works. According to 2013 Email Marketing Benchmark Report, 60% of marketers say email marketing is producing ROI for them. Moreover, it has a longer lifespan compared to Facebook post where almost 74% of the messages you post are being ignored by the users.


So if you're one of the business owners who think email is dying, think again. Email is still alive and building out your email list is important for your business.Text BlastDid you know that the open rate for text messages is higher than 90 percent? Indeed that's a whopping number, making text blast a very effective and cost-friendly digital campaign tool. There are mobile servicing companies which you can hire to help you conduct a text blast campaign. You can choose your target market and the type of campaign you want which you think that would be most appealing to your target audience.WebsiteAlmost every business has a website nowadays. That in itself is reason enough to build a website for your business, but that's not all. We all know that appearing on the top of the search engine results page can do your business good as users click through the sites that they can find on the first page. Hence, you shouldn't stop on building your website. You should also ensure that your site is being found on the top of the search engine, especially on Google where most of the search activities happen.Advertising online can help your business thrive even if you have a shoestring budget. Just mix up all the online tools that you think would be helpful on your business and be creative on using them.

Improved Advertising Through Vinyl Banners

In the world of advertising, the use of vinyl banners is getting more prevalent. These banners are attractive and can be designed using large formats and various patterns and colors.You can decide to make utilization of illustrations and pictures that provide photograph quality prints. Aside from the use of general colors and pictures, a vinyl banner could be customized according to your remarkable taste. Regardless of the possibility that you need a temporary signboard for your office or shop, numerous types of banners can be bought from companies specializing in signage. You can choose text styles, dimensions and colors, you might want to have. One good idea is to bring your outline and pictures to your chosen designer.Banners have changed in size from a modest signboard to expansive ones that can run the whole length of a building. Years ago, these might be created out using paper, wood, cardboard and cloth; but, nowadays, vinyl has replaced these materials. As things are different now, vinyl banners are recognized as the best materials for promoting businesses, websites, products and services.Businesses related to advertising are currently depending on the utilization of vinyl standards in an offer to present more up-to-date systems and to enhance publicizing need. With vinyl banners, you can surely get durable products for a lesser expense and more mobility. These banners can be displayed indoors or outdoors. They can't easily get ripped outside when exposed to bad weather.


Banners made of mesh vinyl are best to use if your place is exposed to extremely breezy winds. They can be rolled up, moved around and stored. Therefore, you can use them again in the event that you have to.With the presence of advanced printing, the impeccable photograph quality of pictures is safeguarded to such an extent that your banners look like photographs that have been enlarged. You can hang them from wires, stick them to the window or the divider in your store.Eye-catching and surprising vinyl banners are truly ideal answers for your advertising needs. You can convey your desired message effectively, and you may increase your sales figures. Many businesses find it easy to pull-in clients because of their effective vinyl banners. You must take note of the benefits that you can get from these simple posters. With vinyl banners, you are guaranteed to have more potential customers, and increased revenues. What always remain to be important are the look, design, and utility of your banner.

Making Personalized Business Cards Using a Free Software

In today's modern age, where websites function as an identity for your business, business cards have taken a backseat. As such, we do not pay much attention to creating one. This is what you may think, but you're highly mistaken. This tiny piece of cardboard can help you make an impression on a potential client the moment you hand it out. It almost immediately reflects the potential value that you have to offer! Therefore, it is very important for you to have the right kind of business card that will draw you closer to your target, whatever is your field of business.Earlier, if you wanted to create a business card, you would have to visit a designer-cum-printer. It has become easier to do the same today owing to the availability of business card making softwares. Doing so allows you an opportunity to engage in creating your own business card as opposed to getting one made by someone else. You can choose a layout that is both attractive and in sync with your taste. With the right software, you can get the job done in a few clicks.How to Make A Business CardTo get started, you will need a computer, the right software and a printer. The style of card you are looking at is of utmost importance because it conveys the nature of your business. It can range from strictly formal to friendly and personal.The next component you need to decide on is a company logo. The logo should be relevant to your business. If you have a pre-designed logo, you can decide on its placement. If you do not have one, you can create one for free within the same business card making software. You can also choose a ready logo from their library and customize it.


Finally, design the layout of your business card. This involves the placement of business and contact information. The information printed on the card should be brief and concise. Keep the layout simple and easy-to-read. Avoid a cluttered one.Whether to choose color or to keep it black and white is also an important decision to take. Bright colors look fresh and eye-catchy, but glaring and gaudy ones convey a sense of unprofessionalism. Hence, choose colors with care. Also, choose a font style that is clear and easy to read. Avoid excessively cursive hands that might not be legible to all.After you have made your card, save and print it.How to choose a SoftwareWith the amount of card creating softwares available online, it can be hard to choose a good one. However, you can make the search easy by looking for the following features.
It should offer great flexibility in terms of customization.
It should have a good collection of ready-to-use templates.
It should offer greater freedom with adding effects such as shadows, opacity, border effect or image filters as they help you add a creative and artistic touch to a professional business card.
It should be user-friendly and easy-to-operate.
With so many options available today, you have no excuse of having a shoddy looking card. The best part about designing business cards these days is that you can actually do it for free! So, now that you have figured out how to go about creating and designing your own business card, go and get started with it!

Event Management - Business's Key Requirement

It does not count which industry you are in - finance, fashion, retail, or music - when it comes to planning an event. Events have become a basic requirement of businesses in any industry to advertise their products and build the brand repute, and important are event managers to organize these events.As simple as it may sound, organizing an event is not an easy task. The event managers have to face various stimulating challenges and one-of-their-kind situations to help the brands grow and to build themselves as corporate event management groups.Event organizers themselves are experts in their field. Nevertheless, they employ a pool of skilled professionals that constitute a cross-functional team and work in co-ordination with each other to maintain high standards of quality. Flexible teams that show a commitment to their job while ensuring effective cross-team communication can eventually end up creating something unique and worth admiration. Event management companies ensure such potential in their teams so that they could create unmatched designs not to seek a second chance, which has no room for itself, even in the worst-case scenario when it comes to an event.It is the job of corporate event management companies to placate their customers to catapult to the leading position. They, thus, organize their clients' events as they would organize their own. Yes, while they plan an event for you, they take care of your budget, establish dates as per your convenience and in any anticipated case, are ready with alternative dates too. Not only this, they finalize the site, arrange for speakers, create a theme, and keep an eye on everything ranging from tables to tents, catering to décor, and portable toilets to emergency plans.Among their unique and customer-friendly events may be weddings, corporate events, seminars, parties, and conferences. The informational events help your clients in analyzing your brand's potential future such as if the services are running as vowed. Alongside being a brand marketing firm, it is important for an event management group to grow itself as an entertainment group so as to offer end-to-end, tailor-made solutions to the clients, thus ensuring maximum satisfaction at their end.What is a must for an event organizer is to have the ability to communicate with every kind of individual, which can help him to build his company's name as a corporate event management firm. Instead of making bogus claims, event managers should adhere to ground realities to assure memorable events that thereafter bring a high market share. It's not easy to be a leader, but not tough as well. All it takes is leadership quality with the ability to negotiate between clients, venue staff and suppliers, with flexibility.


The Sole PurposeThe sole purpose why an individual or a business as a whole should go for an event organization company is to save on time and shift the stress of organizing a big event to someone else. A little stress, however, is what you can realize when you are to choose such a company. You need to look for certain qualities in the firm, some of which are encompassed below:1. Management of timeAn excellent event management group should be adept in managing time as well. But of course, it is important to gather every detail well in time or else, the event could mean a disaster. It is really essential to line things up and decide on the target customers, venue, food, décor, and everything else on time.2. Skilled team of professionalsOrganizing a function, whether corporate or social, is a big deal. Thus, a skilled team is a prerequisite for a firm in the event management industry. The team members can be assigned different tasks, which would make it easier for the company to deliver the best results.3. Skills and ExpertiseEvent managers should have the skills to amicably treat their clients and their customers. Being courteous can help in building long-term relationships with people.4. TransparencyIt is necessary to maintain transparency between the company and the clients. Clients should know what the company is all about and what it would do for them. In case of any issue, the company should inform the client well in advance so that an alternative could be determined.5. FlexibilityFor an event organizer, it is essential to have the quality of flexibility in him. It is possible that changes are needed at anytime in the event. The manager should be prepared to face the same and should have a backup in his mind so that there is no issue while delivering the commitment on time.You are now not only ready to get an event organized anytime to build your brand and reputation, but also to choose an event management company that would do it the best way possible.